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<html><head><title>129846243601406250_308</title></head><body>Even the salsa lost 7 years of rapid expansion of the Mainland "Hong Kong model" tested In Hong Kong, much-loved cosmetics chain brand of salsa, attacking the mainland market is difficult to shake off losses. Sunshine sunshine International (00178,HK) reported in the fiscal year ending in March this year, salsa step up pace of market expansion in the Mainland, opened stores in the Mainland a total 48, for twice times a year earlier. But the salsa is continued after several years of losses, fiscal 2011 continue to loseLoss of HK $ 18.5 million. Salsa model face significant challenges in the Mainland of Hong Kong. In this regard, senior fellow at CIC consultants Xue Shengwen believes that due to a number of internationally renowned cosmetic cosmetics brand stores gather the mainland market, salsa group, without distinction, is independent of the other brands of personal differences and characteristics, also determines the operating mode of the homogeneity of salsa very difficult to intenseMakeup products make good progress. After the rapid expansion of successive years of losses, in just the past fiscal year, salsa was doing well. According to the salsa group from last year's $ 4.914 billion increase in turnover to 6.451 billion Hong Kong dollars, profit for the year from last year's growth of HK $ 593 million to HK $ 690 million. In the mainland market,Salsa of the turnover is rapid growth over the previous fiscal year 99.8% to HK $ 291 million. Salsa said, because of the support from developers in the Mainland, priority within the group in the new shopping centre and the existing shopping centre location shop. More rapid growth of turnover is the number from the store's growth. It is learned that Salsa 2011 sales network expanded rapidly in the Mainland, close 6 storesAt the same time, released 28 outlets, shop twice times the number for the previous year. As at March 31 this year, salsa in 26 cities in the Mainland to open 48 "Salsa" shops and 20 "Switzerland POLRI beauty" SuisseProgramme beauty counters. In other words, since 2005 the first two stores into the Beach's 7th year, salsa 2011Year shop has more than 6 years before the total sum of the shop. While in speed-increasing expansion of the other side, is Salsa continues to face embarrassment of loss, and loss of face to further expand. Salsa results show that in the first quarter of 2011, given the rapid expansion of shops network in the mainland market, thereby affecting the productivity of shops, plus scale of investment, leading to group business in the Mainland to takeLoss of HK $ 19.7 million. Despite the reduced full fiscal-year loss, salsa throughout the continued loss of HK $ 18.5 million for fiscal year 2011. Salsa business losses over the final 7 years in the mainland market, and losses continue to expand. Tough road to the mainland but the mainland market is attractive. The Hong Kong Tourism Board data show that in 2011 to visit Hong Kong to the MainlandTourist trips grew close to 24%, overnight visitors and immigrants from the Mainland is not rising consumption amount of overnight tourists from the Mainland and 28.4%, mainly because of high inflation due to the strong side of the Renminbi. Salsa performance dramatically in Hong Kong was led by visitors from the Mainland, but when the salsa it after the model of Hong Kong to the Mainland, why be difficult? In the mainland marketCosmetics retail chain, competition is fierce, and has been a good Salsa on the Mainland longer to attract consumers to enjoy a preferential price for the free zone of Hong Kong and Macao, cannot win in the cosmetics chain stores on price. Especially in Guangdong province near Hong Kong, to convince mainland consumers smart select Salsa consumption in the Mainland is not easy. In addition, senior investment consultantsResearcher Xue Shengwen believes that due to a number of internationally renowned cosmetic cosmetics brand stores gather the mainland market, salsa group, without distinction, is independent of the other brands of personal differences and characteristics, also determines the operating mode of the homogenization of salsa it's hard to make good development in the highly competitive cosmetics market. In fact, the Mainland Salsa shop without some international big figure, Instead of two or three lines of the Hong Kong and Macao and foreign beauty salon products. Salsa said, the Group has established four areas in East China, North China and central China and South China trading sector has laid the prototypes will be prepared to become a national cosmetic retailers next, take this beauty to attract more famous brands. Xue Shengwen, believes that because of the salsa in the Mainland do not have pricePotential, consideration could be given to the development of high-end cosmetics market. Worth noting is that in the area of electronic commerce, salsa Group's website "Sasa.com" turnover amounted to HK $ 297 million for fiscal year 2011, compared with the previous fiscal year growth 27.8%. Salsa in the areas of business, "Sasa.com" business strategies for the mainland market will be further developed,And will actively seek and well-known business opportunities in the Mainland.
Analysis of Xue Shengwen, cosmetics e-commerce market is so great that while competition is fierce, and salsa as a dealer how future development, also see salsa in the electric business viability. 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